The Come Up: Just as in the rap game there is a “come-up” and “blow” for streetwear brands as well. Many assume that our favorite brands started of with young rebellious skateboarders deciding to make tee-shirts but in-fact there was a lot of money and business involved. No fun, no games.
Phreak Uh Nature clothing based in Rockville, MD is a brand in the early stages of this come up and has found the streetwear game to be mad stressful. Costs of production ranging from $400 - $1500 combined with living expenses and duos music careers have brought this potentially great brand to a re-birthing period. Streetwear is not all fun and games, its hard-work and money. Expect more from Phreak a’ Nature clothing as the brand plans to relaunch on a much larger scale with hopes that they’ll see their shirts being worn nation wide one day.